Georgia Callahan is a friend of Agency Iceberg's and is starting her career in Public Relations. When the time came to get some tactical insight into the PR industry, she sat down with me to chat about the industry and what students could expect on graduating. In...
The life of any digital designer is a balancing act, especially if you work in an agency. Managing expectations with Account Managers and Directors; educating the team and the client on best practices, selling in the value of research and insights; not to mention...
At age 19, Suzanne Tonks boldly called the Director of a NYC based agency, announcing she was an Aussie studying PR and they could expect her in three months. “The woman on the other line of the phone laughed at me, thinking I was joking”, says Suzanne, now the...
As a freelancer, Agencies are often your biggest client. Retaining the relationship with some of the world’s biggest brands; the more you can work collaboratively with agencies who do good work, the more likely you’ll be able to work on campaigns that you love and...
PR is an industry where you have to be reactive, creative, a good communicator, think on your feet - and keep people happy. We caught up with Leading Lady Lainie Coombes, Director of Project PR & Media, to ask her: what tips would she pass onto a younger...
Ange Lin refers to herself as a professional delegator; but we prefer to call her a philosopher. “I’m more of a doer than a talker”, Ange explains over brunch in Fitzroy, a little inquisitive as to why we’re meeting to discuss her career. A massive understatement....
Fee Townshend remembers the time she was shoulder tapped to lead PR Edge. ‘Did she know anyone?’ her boss asked her. She instantly thought of a handful of stand out women she knew in her network. ‘I meant you,’ he eventually told her. ‘Did you want the job?’ Eight...
Whether implied or overt, sexual remarks or advances at work from clients, colleagues or even managers are completely inappropriate and you have every right to record and report any scenario where you do not feel safe or uneasy. Regardless of whether a boss, a client...
Lainie Coombes, Director Project PR & Media, started out her PR career interning at one of Melbourne’s biggest PR agencies. “I had no idea what PR was”, she said, having studied PR at University. “But I learnt more in that one week at the agency, than all my years...
Ever wondered what it takes to land the promotion or pay rise of your dreams? We sat down with the Managing Director of PR Edge, Fee Townshend to ask her: what does it take to get noticed by senior management for career progression? Present solutions: not problems...
Bec Brideson is, quite frankly, one of the most ambitious people we’ve ever met. When she started out in the industry 25 years ago, she wrote herself a marketing plan for her career. Years later, she’s been the Creative Lead for top tier agencies; worked...
Employees spend 80% of their week with people they don't choose to. If they're not the boss, they've formed friendships and working relationships with people who have been selected for them. Therefore, how your people feel about their colleagues (and...