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For All My Ladies

For All My Ladies

Teresa Truda is a female powerhouse and a real embodiment of the term ‘self-starter’. From a life in digital production (that we at Agency Iceberg were instrumental in), to starting her own eCommerce business to co-founding an investor backed app called Chozun in...

#LeadingLadies: Nikki Buckley

#LeadingLadies: Nikki Buckley

It’s not every day that you meet a former professional tennis player. Nikki Buckley was an Australian ranked junior tennis player, competing in international tournaments for years until making the decision to move into the arts in her early 20’s. These days, Nikki is...

#LeadingLadies: Gemma Hudson

#LeadingLadies: Gemma Hudson

Brit Gemma Hudson was a scientist before making the switch to PR. “I loved talking far too much to be limited to microscopes”, she says. It was while backpacking in Australia she started to meet what she describes as “people like me”. Now the National General Manager...

Overworking not uncommon in PR

Overworking not uncommon in PR

Georgia Callahan is a friend of Agency Iceberg's and is starting her career in Public Relations. When the time came to get some tactical insight into the PR industry, she sat down with me to chat about the industry and what students could expect on graduating. In...

Managing Expectations As A Digital Designer

Managing Expectations As A Digital Designer

The life of any digital designer is a balancing act, especially if you work in an agency. Managing expectations with Account Managers and Directors; educating the team and the client on best practices, selling in the value of research and insights; not to mention...

#LeadingLadies: Suzanne Tonks

#LeadingLadies: Suzanne Tonks

At age 19, Suzanne Tonks boldly called the Director of a NYC based agency, announcing she was an Aussie studying PR and they could expect her in three months. “The woman on the other line of the phone laughed at me, thinking I was joking”, says Suzanne, now the...

How to: work with agencies as a freelancer

How to: work with agencies as a freelancer

As a freelancer, Agencies are often your biggest client. Retaining the relationship with some of the world’s biggest brands; the more you can work collaboratively with agencies who do good work, the more likely you’ll be able to work on campaigns that you love and...

PR Do’s and Don’ts

PR Do’s and Don’ts

  PR is an industry where you have to be reactive, creative, a good communicator, think on your feet - and keep people happy. We caught up with Leading Lady Lainie Coombes, Director of Project PR & Media, to ask her: what tips would she pass onto a younger...

#LeadingLadies: Ange Lin

#LeadingLadies: Ange Lin

Ange Lin refers to herself as a professional delegator; but we prefer to call her a philosopher. “I’m more of a doer than a talker”, Ange explains over brunch in Fitzroy, a little inquisitive as to why we’re meeting to discuss her career. A massive understatement....

#LeadingLadies: Fee Townshend

#LeadingLadies: Fee Townshend

Fee Townshend remembers the time she was shoulder tapped to lead PR Edge. ‘Did she know anyone?’ her boss asked her. She instantly thought of a handful of stand out women she knew in her network. ‘I meant you,’ he eventually told her. ‘Did you want the job?’ Eight...

Dealing with harassment in the workplace

Dealing with harassment in the workplace

Whether implied or overt, sexual remarks or advances at work from clients, colleagues or even managers are completely inappropriate and you have every right to record and report any scenario where you do not feel safe or uneasy. Regardless of whether a boss, a client...