The key to a successful agency-client relationship is an in-depth understanding of core businesses problems that can be solved through or lead into an integrated advertising or marketing model. Understanding the challenges can create true innovation – leading to new...
How many times have you been told by a client that they are committed to innovation and want you to develop an innovative marketing campaign? Over the past few weeks I have been thinking about ways that brands can actually act on their desire to be ‘innovative’. I...
At Agency Iceberg, I work with the biggest and best agencies in Australia. I’ve seen every leadership style you could imagine over the years. Here are some of the biggest lessons I’ve learned from some of the industries most impressive players. Omitting...
Introducing Pierre the Polar Bear - the Banker of Iceberg who delegates the rewards to lucky referrers who send great people our way! Frenchman Pierre is the ultimate gentleman - dishing out $100 VISA Gift Cards to the kind people who refer amazing people that secure...
For more than a decade, digital display has been a vital part of any integrated campaign, driving vital traffic to brand’s digital properties. Over the years, growing use of ad and content blockers, and public perception towards online advertising has shifted CTR’s...
I love talking to people for a living and helping them land their dream job. I was one of four women asked to share insights on the ways men and women network differently for Womens Agenda. Here's an excerpt: "Women and colleagues in my industry tend to...
Money certainly plays a role in securing top-level talent. However, the issue in my experience is less about money, and more about how we treat our talent on the way up to senior roles. I spoke to B&T Magazine about the issues facing agencies in Australia...
For the past decade, some agencies have struggled to include digital into their core offering. The core of this issue is not talent, a willingness to put in the necessary hours or clients willing to take the necessary risks (although these can play a factor). The main...
Agency Iceberg is passionate about helping new parents return to the workforce. Raising a family is the responsibility of both men and women, yet women often face a pay cut or reduced salaries to get back into the biz. Agency Iceberg Director Anna O'Dea penned this...
If skills were all that mattered, the process of filling an open position would be simple. Candidates would be given a series of exercises to measure their skills, and those who scored highest would be hired. There would be no need for interview panels, personality...
Public Relations is often considered a dark craft. You won't know a PR has been involved if they’ve doing their job well. To be successful in Public Relations you need to be able to communicate quickly, have an exceptional work ethic and a dedication to client...
Ever day dreamed about throwing away the day job and living a life of freelancing, coffee dates, long lunches and three-day working weeks? The reality is that freelancing can be a tough gig. You have to really know yourself before you rent yourself out. Before you...