Bec Brideson is, quite frankly, one of the most ambitious people we’ve ever met. When she started out in the industry 25 years ago, she wrote herself a marketing plan for her career. Years later, she’s been the Creative Lead for top tier agencies; worked...
Employees spend 80% of their week with people they don't choose to. If they're not the boss, they've formed friendships and working relationships with people who have been selected for them. Therefore, how your people feel about their colleagues (and...
Going from interview to offer happens very quickly in our industry. Agencies operate at a lightning fast pace and need great people fast. Therefore, it can be tempting to say yes to a job offer quickly so you can hit the ground running without taking the time to make...
If you’re thinking of kick starting 2016 with a new role - congrats! While you may be excited, it’s important to nail the art of resigning gracefully to ensure your team members and employer is looked after on the way out. Past employers can one day be your future...
Agency professionals have some of the most stressful jobs in the world, due to their reliance on tight turnarounds, pressure to deliver big results and lots of moving parts. A client facing role means agencies are under increasing pressure to be responsive to breaking...
Virtual Elephant recently spoke to me on ways young players could progress their careers in the PR, communications and strategy and creative industries. Here's a snippet: What sort of advice would you give young media graduates finding it difficult to land...
The key to a successful agency-client relationship is an in-depth understanding of core businesses problems that can be solved through or lead into an integrated advertising or marketing model. Understanding the challenges can create true innovation – leading to new...
How many times have you been told by a client that they are committed to innovation and want you to develop an innovative marketing campaign? Over the past few weeks I have been thinking about ways that brands can actually act on their desire to be ‘innovative’. I...
At Agency Iceberg, I work with the biggest and best agencies in Australia. I’ve seen every leadership style you could imagine over the years. Here are some of the biggest lessons I’ve learned from some of the industries most impressive players. Omitting...
Introducing Pierre the Polar Bear - the Banker of Iceberg who delegates the rewards to lucky referrers who send great people our way! Frenchman Pierre is the ultimate gentleman - dishing out $100 VISA Gift Cards to the kind people who refer amazing people that secure...
For more than a decade, digital display has been a vital part of any integrated campaign, driving vital traffic to brand’s digital properties. Over the years, growing use of ad and content blockers, and public perception towards online advertising has shifted CTR’s...
I love talking to people for a living and helping them land their dream job. I was one of four women asked to share insights on the ways men and women network differently for Womens Agenda. Here's an excerpt: "Women and colleagues in my industry tend to...