First things first, what is BrandHook? We are a brand insight agency fueled by thought leadership. Our job is to understand the consumer and customer and bring them to life for our clients. This helps us to deliver a strategic recommendation and response to the...
As someone who has worked in almost every top agency in Australia, Executive Producer Ange Lin knows a thing or two about negotiating salaries and contracts. In her early 20’s, she was about to ask for a pay rise. She went in shaking, about to cry when her boss said...
Isle of Lime is a Melbourne based PR agency that promote products and services they are genuinely interested in, with a focus on design and lifestyle. The team also have a soft spot for good cause community programs. Why did you start Isle of Lime? As you work your...
The freelance economy is pumping. Certain businesses and employees alike take preference to this method of working and if you can, why the hell not? The structure of flexible hours and work environment can see you travelling, working from home or at the top of a...
Teresa Truda is a female powerhouse and a real embodiment of the term ‘self-starter’. From a life in digital production (that we at Agency Iceberg were instrumental in), to starting her own eCommerce business to co-founding an investor backed app called Chozun in...
It’s not every day that you meet a former professional tennis player. Nikki Buckley was an Australian ranked junior tennis player, competing in international tournaments for years until making the decision to move into the arts in her early 20’s. These days, Nikki is...
Staying late and showing ‘face’ is a really common theme with a lot of job seekers we talk to. In fact, it’s one of the reasons they look for new jobs; it’s because they feel like the culture thrives on people looking busy instead of actually being efficient. One of...
Brit Gemma Hudson was a scientist before making the switch to PR. “I loved talking far too much to be limited to microscopes”, she says. It was while backpacking in Australia she started to meet what she describes as “people like me”. Now the National General Manager...
Georgia Callahan is a friend of Agency Iceberg's and is starting her career in Public Relations. When the time came to get some tactical insight into the PR industry, she sat down with me to chat about the industry and what students could expect on graduating. In...
The life of any digital designer is a balancing act, especially if you work in an agency. Managing expectations with Account Managers and Directors; educating the team and the client on best practices, selling in the value of research and insights; not to mention...
At age 19, Suzanne Tonks boldly called the Director of a NYC based agency, announcing she was an Aussie studying PR and they could expect her in three months. “The woman on the other line of the phone laughed at me, thinking I was joking”, says Suzanne, now the...
As a freelancer, Agencies are often your biggest client. Retaining the relationship with some of the world’s biggest brands; the more you can work collaboratively with agencies who do good work, the more likely you’ll be able to work on campaigns that you love and...