In conjunction with the launch of LinkedIn Top Companies 2017: Where Australia wants to work now, Agency Iceberg Founder Anna O'Dea was asked to pen a piece on what top companies look for in top talent! Finding a top notch talent with the right skills is a small piece...
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Matching industry leaders with high calibre talent in Sydney & MelbourneThe Iceberg Blog
How to Change your Career Later in Life
Emma Forster’s role at Melbourne’s General Assembly is to keep its marketing arm humming like a well oiled machine. Having joined in 2014, this New Zealand native has been managing many moving parts of the career transformation organisation ever since! From producing...
Pro Tips for Freelancing Successfully
Pro tips for freelancing successfully: Maintaining sanity, recalculating your rate and what to do in your downtime As a freelancer, you have to hustle to get the work and then put in the yards to do the work. Jumping ship from the securities of a full time job where...
3 Keys to Creating a Transgender Inclusive Workplace
“You can judge a society by how it treats its most vulnerable members”, said Mahatma Gandhi. For this week’s #IndustryInsights, we speak with Melissa Griffiths on how to bring the transgender conversation to light in the modern workplace. Businesses can provide an...
#LeadingLadies: Clare Cowperthwaite
When Clare Cowperthwaite’s full time role was made redundant around four years ago, she was faced with a choice: “Do I want a similar role somewhere else – to keep tracking along – or to use this opportunity to look at what really motivates me?” It wouldn’t be such an...
How to Market Yourself when you Return from Working Overseas
I recently wrote a post about my time working abroad and the importance of having international experience on your CV. I was overwhelmed by the response – so many people weighed in with their own experiences. One recurring theme was that some people didn’t feel that...
When to take your Side Hustle Full Time
Arpana is a global marketing nomad, who is Indian by origin, born and raised in Japan and moved to Australia 14 years ago. With a husband in the Navy, she’s had to uproot her life and career every two to three years. An extensive entrepreneurial streak lies in her...
#LeadingLadies: Sarah Moran
Sarah Moran says every business needs three types of people. A hacker to code, a hipster to make it look good and a hustler to manage business development. Now the CEO of Girl Geek Academy, Sarah has built a small army of hackers, hipsters and hustlers for a...
Apply Design Thinking to Problem Solve Your Life
We first met Amelia Schmidt when she was speaking at a UX event on ‘Why everyone should be a Designer.’ She is a UX Engineer at Clover and co-founder of Estimate Work, General Assembly instructor, speaker and urban gardening enthusiast who writes blogs in her spare...
Word of Mouth Marketing: Why haven’t we nailed it?
Research tells us 92% of consumers believe recommendations from friends and family over all other forms of advertising. In an AMA survey, 64% of marketing executives indicated they believed word of mouth (WOM) is the most effective marketing tactic. Yet only 6%...
Agencies working for Social Good
To what extent do agencies have a responsibility in combating social issues? Agencies have such creative talent sitting in their offices that it’s unsurprising a great spark of an idea such as online cyberbullying tool Reword was conjured by a team at Leo Burnett. The...
#LeadingLadies: Ally Watson
Ally Watson’s story is like something out of a rags to riches movie. Raised in working class Scotland with a single parent and a big family, she pursued her dream of becoming an artist, only to be rejected from art school twice in two years. Now based in Melbourne,...