#LeadingLadies: Gemma Hudson
Brit Gemma Hudson was a scientist before making the switch to PR. “I loved talking far too much to be limited to microscopes”, she says. It was while backpacking in Australia she started to meet what she describes as “people like me”. Now the National General Manager...
Overworking not uncommon in PR
Georgia Callahan is a friend of Agency Iceberg’s and is starting her career in Public Relations. When the time came to get some tactical insight into the PR industry, she sat down with me to chat about the industry and what students could expect on graduating....
Managing Expectations As A Digital Designer
The life of any digital designer is a balancing act, especially if you work in an agency. Managing expectations with Account Managers and Directors; educating the team and the client on best practices, selling in the value of research and insights; not to mention...