Staying late and showing ‘face’ is a really common theme with a lot of job seekers we talk to. In fact, it’s one of the reasons they look for new jobs; it’s because they feel like the culture thrives on people looking busy instead of actually being efficient. One of...
Brit Gemma Hudson was a scientist before making the switch to PR. “I loved talking far too much to be limited to microscopes”, she says. It was while backpacking in Australia she started to meet what she describes as “people like me”. Now the National General Manager...
Georgia Callahan is a friend of Agency Iceberg’s and is starting her career in Public Relations. When the time came to get some tactical insight into the PR industry, she sat down with me to chat about the industry and what students could expect on graduating....
The life of any digital designer is a balancing act, especially if you work in an agency. Managing expectations with Account Managers and Directors; educating the team and the client on best practices, selling in the value of research and insights; not to mention...
At age 19, Suzanne Tonks boldly called the Director of a NYC based agency, announcing she was an Aussie studying PR and they could expect her in three months. “The woman on the other line of the phone laughed at me, thinking I was joking”, says Suzanne, now the...