Here at Agency Iceberg, we have had many discussions with PR Talent recently about the hot topic of whether it’s okay, from a PR perspective, to use ChatGPT to write media releases and put your name on the work. As you can see below, from almost 400 votes, ‘No’ seems...
The 2023 PR & Culture Salary Survey Guide is now live (download here)! We surveyed 100+ Australian (agency and in-house) based Public Relations talents over a six-week period, to find out current salaries, workplace perks and overall attitudes within the PR...
Taboo topics. They’re hard to talk about. Thankfully the #metoo movement has seen a wave of millions come forward to join the conversation. Mistreatment is slowly being destigmatised in society. We’re waiting to see the flow-on effects filter through to the workplace,...
What’s your current role? I’m the Head of Social Media at Mango Communications. When I started here three years ago, there was one person and a freelancer and now it’s a team in it’s own right. How do you manage client expectations around social? Very carefully, and...
Virtual Elephant recently spoke to me on ways young players could progress their careers in the PR, communications and strategy and creative industries. Here’s a snippet: What sort of advice would you give young media graduates finding it difficult to...
