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Why Cultural Fit is So Important

Why Cultural Fit is So Important

If skills were all that mattered, the process of filling an open position would be simple. Candidates would be given a series of exercises to measure their skills, and those who scored highest would be hired. There would be no need for interview panels, personality...

Lessons agencies learn from PR experts

Lessons agencies learn from PR experts

Public Relations is often considered a dark craft. You won't know a PR has been involved if they’ve doing their job well. To be successful in Public Relations you need to be able to communicate quickly, have an exceptional work ethic and a dedication to client...

Should You Go Freelance?

Should You Go Freelance?

Ever day dreamed about throwing away the day job and living a life of freelancing, coffee dates, long lunches and three-day working weeks? The reality is that freelancing can be a tough gig. You have to really know yourself before you rent yourself out. Before you...

Using recruiters to your advantage

Using recruiters to your advantage

Simon Greenland is as a freelance designer who has worked with some of the worlds most well known brands, including GE, Gap, Canon, Vodafone and Microsoft. He has sat on both sides of the recruitment fence, both as a freelancer and agency side where looking for...

How do you become a Digital Strategist?

How do you become a Digital Strategist?

Grant Flannery, is the Associate Strategy Director The White Agency and founder of Digital AdCulture. He often gets asked how he landed his gig as a strategist and shares his thoughts here.  "I often get asked 'how did you get into Strategy?' I moved from client side...

Inclusive storytelling is king

Inclusive storytelling is king

Grant Flannery, is the Associate Strategy Director The White Agency and founder of Digital AdCulture. He refutes the notion 'content is king'; instead arguing that inclusive story telling putting the consumer first - trumps everything. "I have often read, as many of...

How to transfer your role overseas

How to transfer your role overseas

Lauren Fragapane is an Australian PR professional who relocated to London to further her career. Here she outlines the lessons she has learnt from relocating and what questions job seekers looking to work abroad should consider.   A lot of PR professionals have...