When Clare Cowperthwaite’s full time role was made redundant around four years ago, she was faced with a choice: “Do I want a similar role somewhere else – to keep tracking along – or to use this opportunity to look at what really motivates me?” It wouldn’t be such an...
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How to Market Yourself when you Return from Working Overseas
I recently wrote a post about my time working abroad and the importance of having international experience on your CV. I was overwhelmed by the response – so many people weighed in with their own experiences. One recurring theme was that some people didn’t feel that...
When to take your Side Hustle Full Time
Arpana is a global marketing nomad, who is Indian by origin, born and raised in Japan and moved to Australia 14 years ago. With a husband in the Navy, she’s had to uproot her life and career every two to three years. An extensive entrepreneurial streak lies in her...
#LeadingLadies: Sarah Moran
Sarah Moran says every business needs three types of people. A hacker to code, a hipster to make it look good and a hustler to manage business development. Now the CEO of Girl Geek Academy, Sarah has built a small army of hackers, hipsters and hustlers for a...
Apply Design Thinking to Problem Solve Your Life
We first met Amelia Schmidt when she was speaking at a UX event on ‘Why everyone should be a Designer.’ She is a UX Engineer at Clover and co-founder of Estimate Work, General Assembly instructor, speaker and urban gardening enthusiast who writes blogs in her spare...
Word of Mouth Marketing: Why haven’t we nailed it?
Research tells us 92% of consumers believe recommendations from friends and family over all other forms of advertising. In an AMA survey, 64% of marketing executives indicated they believed word of mouth (WOM) is the most effective marketing tactic. Yet only 6%...
Agencies working for Social Good
To what extent do agencies have a responsibility in combating social issues? Agencies have such creative talent sitting in their offices that it’s unsurprising a great spark of an idea such as online cyberbullying tool Reword was conjured by a team at Leo Burnett. The...
#LeadingLadies: Ally Watson
Ally Watson’s story is like something out of a rags to riches movie. Raised in working class Scotland with a single parent and a big family, she pursued her dream of becoming an artist, only to be rejected from art school twice in two years. Now based in Melbourne,...
Talking about your Salary could make you Wealthier
When it comes to putting our numbers on the table, discussing salary has always been and still is a social and professional taboo. After working close to a decade in recruitment, talking about and negotiating what we earn is now second nature to me. Salary...
Startups and Innovation: Why Failure is OK
The startup world is a wonderful place, filled with new ideas and innovation, limited only by how far your imagination can go. We spoke with Jeanette Cheah, a connector, collaborator and creator who also works in the Innovation team at ANZ whilst she was awaiting for...
How to be Successful as an Introvert
Claire Deane is a self proclaimed introvert with an extensive career in marketing, who has founded her own creative marketing and PR agency Deane & Co, and co-authored a book on building a business and managing your energy. We spoke to this sunny Brisbane native...
#LeadingLadies: Emma Stone
“I didn’t get into the creative industry to be bored every day”, says this month’s Leading Lady, Emma Stone, Client Services Director at Frost*collective. Emma has worked with some of the most ground-breaking brands in the world from Apple and Mercedes Benz to ACON,...