Grant Flannery, is the Associate Strategy Director The White Agency and founder of Digital AdCulture. He often gets asked how he landed his gig as a strategist and shares his thoughts here. "I often get asked 'how did you get into Strategy?' I moved from client side...
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The Iceberg Blog
Inclusive storytelling is king
Grant Flannery, is the Associate Strategy Director The White Agency and founder of Digital AdCulture. He refutes the notion 'content is king'; instead arguing that inclusive story telling putting the consumer first - trumps everything. "I have often read, as many of...
How to transfer your role overseas
Lauren Fragapane is an Australian PR professional who relocated to London to further her career. Here she outlines the lessons she has learnt from relocating and what questions job seekers looking to work abroad should consider. A lot of PR professionals have...


