As our first digital foray into 2017, we speak with HBT Agency's Digital Director Luke Kelly to dissect why brands need to consider augmented reality, and how brands will try and add value in a virtual world. Augmented reality provides an experience impossible for a...
Kate Aurel-Smith says it was during her early career days at university, working with a renowned events firm that first taught her the value of team-work. Now Associate Director at Ogilvy PR Melbourne, Kate’s role these days is less about impressing; and more about...
I got into video while studying. Initially I thought I would take the path of advertising and found video really compelling. I completed a 4 year bachelor degree in Communication Design. This degree allowed me to sample and combine numerous different forms of media,...
When Steph isn’t working, she’s networking. And when she’s not networking, she’s connecting other impressive women to potential mentors. How does she manage all of this with a full time job? She doesn’t. Working part time as Client Service Director at boutique digital...
Grant Titmus made the decision to move from his role as Chief Sub-Editor for The Age into the world of public relations over a decade ago. These days as the agency's Principal, he is responsible for mentoring the team at Red Agency, a member of the Havas global...
What would it take to get you to dress up as a monkey and parachute into the MCG? Welcome to a day in the life of Event Director, Gemma Paglia. Making the impossible possible is what has seen her progress in the events and experiential industry from an event manager...
Life took an unexpected twist when Chryssie Swarbrick found out she was pregnant while hunting for a job. These days, Chryssie is a freelance content creator, managing workloads and clients around her newborn baby. She chats to us about how she made the leap from a...
If you were given the opportunity to launch your own business doing something you love that required you relocate to China, would you pack your life up and jump on that plane? This Leading Lady did. We sat down with Teresa Truda, Co-Founder and CEO of chozun, to hear...
Dave Calleja and Julia Birks, both Experience Design Leads at Isobar, had us in stitches at a Content Meet Up earlier this year with their sense of humour and passion for all things UX. We cornered them over coffee to ask them: does having someone in your corner at...
Audrey has one hell of a job. As the Marketing Manager at creative studio HM and Managing Editor for fluoro, she divvies up her time between interviewing high profile personalities, developing strategies and managing a team. We talked to her about extracting intimate...
A common question asked by our Talents each day in our office is, “Do I need a LinkedIn profile?” In short, yes! In early 2016, LinkedIn reported a total of 450 million users, with two new users joining every second. Having an up to date LinkedIn profile will make...
Catherine Hills is a UX Lead at REA Group, but a more fitting title might be Modern Day Superwoman. As well as being one of the Leads in the UX division at REA, she’s a Lead Instructor (UXD) at General Assembly, is completing a thesis as part of a Master of Business,...