It’s not all about the money
Money certainly plays a role in securing top-level talent. However, the issue in my experience is less about money, and more about how we treat our talent on the way up to senior roles. I spoke to B&T Magazine about the issues facing agencies in Australia...
Digital integration needs collaboration, not isolation
For the past decade, some agencies have struggled to include digital into their core offering. The core of this issue is not talent, a willingness to put in the necessary hours or clients willing to take the necessary risks (although these can play a factor). The main...
Mothers are more efficient – so why are they cheaper?
Agency Iceberg is passionate about helping new parents return to the workforce. Raising a family is the responsibility of both men and women, yet women often face a pay cut or reduced salaries to get back into the biz. Agency Iceberg Director Anna O’Dea penned...