Digital integration needs collaboration, not isolation

Digital integration needs collaboration, not isolation

For the past decade, some agencies have struggled to include digital into their core offering. The core of this issue is not talent, a willingness to put in the necessary hours or clients willing to take the necessary risks (although these can play a factor). The main...
Mothers are more efficient – so why are they cheaper?

Mothers are more efficient – so why are they cheaper?

Agency Iceberg is passionate about helping new parents return to the workforce. Raising a family is the responsibility of both men and women, yet women often face a pay cut or reduced salaries to get back into the biz. Agency Iceberg Director Anna O’Dea penned...
Why Cultural Fit is So Important

Why Cultural Fit is So Important

If skills were all that mattered, the process of filling an open position would be simple. Candidates would be given a series of exercises to measure their skills, and those who scored highest would be hired. There would be no need for interview panels, personality...
Lessons agencies learn from PR experts

Lessons agencies learn from PR experts

Public Relations is often considered a dark craft. You won’t know a PR has been involved if they’ve doing their job well. To be successful in Public Relations you need to be able to communicate quickly, have an exceptional work ethic and a dedication to client...
Should You Go Freelance?

Should You Go Freelance?

Ever day dreamed about throwing away the day job and living a life of freelancing, coffee dates, long lunches and three-day working weeks? The reality is that freelancing can be a tough gig. You have to really know yourself before you rent yourself out. Before you...