Understanding the value Strategists bring to the table
The key to a successful agency-client relationship is an in-depth understanding of core businesses problems that can be solved through or lead into an integrated advertising or marketing model. Understanding the challenges can create true innovation – leading to new...
The role agencies play in encouraging brands to innovate
How many times have you been told by a client that they are committed to innovation and want you to develop an innovative marketing campaign? Over the past few weeks I have been thinking about ways that brands can actually act on their desire to be ‘innovative’. I...
Leadership lessons from Australia’s biggest agencies
At Agency Iceberg, I work with the biggest and best agencies in Australia. I’ve seen every leadership style you could imagine over the years. Here are some of the biggest lessons I’ve learned from some of the industries most impressive players. Omitting...