Money certainly plays a role in securing top-level talent. However, the issue in my experience is less about money, and more about how we treat our talent on the way up to senior roles. I spoke to B&T Magazine about the issues facing agencies in Australia...
For the past decade, some agencies have struggled to include digital into their core offering. The core of this issue is not talent, a willingness to put in the necessary hours or clients willing to take the necessary risks (although these can play a factor). The main...
Agency Iceberg is passionate about helping new parents return to the workforce. Raising a family is the responsibility of both men and women, yet women often face a pay cut or reduced salaries to get back into the biz. Agency Iceberg Director Anna O’Dea penned...
If skills were all that mattered, the process of filling an open position would be simple. Candidates would be given a series of exercises to measure their skills, and those who scored highest would be hired. There would be no need for interview panels, personality...
Public Relations is often considered a dark craft. You won’t know a PR has been involved if they’ve doing their job well. To be successful in Public Relations you need to be able to communicate quickly, have an exceptional work ethic and a dedication to client...
