How many times have you been told by a client that they are committed to innovation and want you to develop an innovative marketing campaign? Over the past few weeks I have been thinking about ways that brands can actually act on their desire to be ‘innovative’. I...
At Agency Iceberg, I work with the biggest and best agencies in Australia. I’ve seen every leadership style you could imagine over the years. Here are some of the biggest lessons I’ve learned from some of the industries most impressive players. Omitting...
Introducing Pierre the Polar Bear – the Banker of Iceberg who delegates the rewards to lucky referrers who send great people our way! Frenchman Pierre is the ultimate gentleman – dishing out $100 VISA Gift Cards to the kind people who refer amazing...
For more than a decade, digital display has been a vital part of any integrated campaign, driving vital traffic to brand’s digital properties. Over the years, growing use of ad and content blockers, and public perception towards online advertising has shifted CTR’s...
I love talking to people for a living and helping them land their dream job. I was one of four women asked to share insights on the ways men and women network differently for Womens Agenda. Here’s an excerpt: “Women and colleagues in my industry tend to...
