Managing Expectations As A Digital Designer

Managing Expectations As A Digital Designer

May 18, 2016

The life of any digital designer is a balancing act, especially if you work in an agency. Managing expectations with Account Managers and Directors; educating the team and the client on best practices, selling in the value of research and insights; not to mention...
#LeadingLadies: Suzanne Tonks

#LeadingLadies: Suzanne Tonks

May 3, 2016

At age 19, Suzanne Tonks boldly called the Director of a NYC based agency, announcing she was an Aussie studying PR and they could expect her in three months. “The woman on the other line of the phone laughed at me, thinking I was joking”, says Suzanne, now the...
How to: work with agencies as a freelancer

How to: work with agencies as a freelancer

Apr 26, 2016

As a freelancer, Agencies are often your biggest client. Retaining the relationship with some of the world’s biggest brands; the more you can work collaboratively with agencies who do good work, the more likely you’ll be able to work on campaigns that you love and...
#LeadingLadies: Ange Lin

#LeadingLadies: Ange Lin

Apr 15, 2016

Ange Lin refers to herself as a professional delegator; but we prefer to call her a philosopher. “I’m more of a doer than a talker”, Ange explains over brunch in Fitzroy, a little inquisitive as to why we’re meeting to discuss her career. A massive understatement....
#LeadingLadies: Fee Townshend

#LeadingLadies: Fee Townshend

Apr 5, 2016

Fee Townshend remembers the time she was shoulder tapped to lead PR Edge. ‘Did she know anyone?’ her boss asked her. She instantly thought of a handful of stand out women she knew in her network. ‘I meant you,’ he eventually told her. ‘Did you want the job?’ Eight...