We first met Amelia Schmidt when she was speaking at a UX event on ‘Why everyone should be a Designer.’ She is a UX Engineer at Clover and co-founder of Estimate Work, General Assembly instructor, speaker and urban gardening enthusiast who writes blogs in her spare...
Research tells us 92% of consumers believe recommendations from friends and family over all other forms of advertising. In an AMA survey, 64% of marketing executives indicated they believed word of mouth (WOM) is the most effective marketing tactic. Yet only 6%...
To what extent do agencies have a responsibility in combating social issues? Agencies have such creative talent sitting in their offices that it’s unsurprising a great spark of an idea such as online cyberbullying tool Reword was conjured by a team at Leo Burnett. The...
Ally Watson’s story is like something out of a rags to riches movie. Raised in working class Scotland with a single parent and a big family, she pursued her dream of becoming an artist, only to be rejected from art school twice in two years. Now based in Melbourne,...
When it comes to putting our numbers on the table, discussing salary has always been and still is a social and professional taboo. After working close to a decade in recruitment, talking about and negotiating what we earn is now second nature to me. Salary...
The startup world is a wonderful place, filled with new ideas and innovation, limited only by how far your imagination can go. We spoke with Jeanette Cheah, a connector, collaborator and creator who also works in the Innovation team at ANZ whilst she was awaiting for...
Claire Deane is a self proclaimed introvert with an extensive career in marketing, who has founded her own creative marketing and PR agency Deane & Co, and co-authored a book on building a business and managing your energy. We spoke to this sunny Brisbane native...
“I didn’t get into the creative industry to be bored every day”, says this month’s Leading Lady, Emma Stone, Client Services Director at Frost*collective. Emma has worked with some of the most ground-breaking brands in the world from Apple and Mercedes Benz to ACON,...
Having global experience on your CV can stand out like a diamond in the rough. We spoke with newly appointed Senior Communications Advisor at Telstra Lauren Fragapane on the pros and cons of working overseas, the opportunities gained and the challenges faced that you...
Clients often ask me how they can support initiatives in their workplace to make it a more supportive environment for their team. Being in the business of marketing, advertising and digital, I know that written content helps to develop relationships and build trust....
Is an unpaid internship to undertake necessary when establishing your UX career? In industries which are in massive demand such as UX, fortune favours only a small group of senior UX employees, those of which who always seem to be in demand. With such strong demand...
Angela Bode is no stranger to trying new things. This nomad is of German/Finnish heritage, has American citizenship and has lived and worked in the UK and Australia. We sat down to discuss what motivates her to take on new challenges, and how she’s learnt that the...