Boutique PR, Advertising and Marketing Recruitment Services

Matching industry leaders with high calibre talent in Sydney & Melbourne
largedesktop slim 2
desktop slim
tablet slim
mobile slim

The Iceberg Blog

Recovering From A Workplace That Has Traumatised You

Recovering From A Workplace That Has Traumatised You

Written by Kristen Holzapfel Image by Kylee Sharples from Wilomark Imagery Vicarious Trauma (VT) is a common phenomenon amongst first responders, frontline helping professionals and others who spend their days working with highly traumatised clients. It’s a common...

read more
#LeadingLadies: Sarah Holloway and Nic Davidson

#LeadingLadies: Sarah Holloway and Nic Davidson

Sarah Holloway and Nic Davidson are #LeadingLadies first feature couple. The two are partners in business and life, and are the founders of Matcha Maiden and Matcha Mylkbar - two brands that have exploded in the local and international market over the past four years....

read more
The importance of collaboration over competition

The importance of collaboration over competition

By Claire Falkiner, Co-Founder, Clothesline Content Clothesline Content is a production company I co-founded with my business partner and work wife, Jacqueline Tonks. Over the past year, we’ve supported each other through major challenges and celebrated big wins, and...

read more
#LeadingLadies: Jackie Alexander

#LeadingLadies: Jackie Alexander

Our latest #LeadingLady has led many professional lives. Starting in the restaurant industry then transitioning into the dental industry, before listening to a deep internal calling that was yearning for more in life. Jackie Alexander is Co-Founder and COO of Humming...

read more
#LeadingLadies: Nicole Taylor and Fran Clayton

#LeadingLadies: Nicole Taylor and Fran Clayton

Nicole Taylor and Fran Clayton are a female leadership duo shaking up the Australian advertising landscape. Nic and Fran are newly appointed CEO and CSO at McCann WorldGroup Australia, and are introducing a new culture, way of thinking and behaving. Both place huge...

read more
Yes Queen and the quest to end workplace bullying

Yes Queen and the quest to end workplace bullying

Agency Iceberg proudly became a Yes Queen business ambassador in 2018, joining the quest to end workplace bullying. We interviewed Founder of Yes Queen, Sarah Fritz, about her motivation to create an organisation dedicated to creating safe, inclusive and positive...

read more
#LeadingLadies: Amna Karra-Hassan

#LeadingLadies: Amna Karra-Hassan

Amna Karra-Hassan is a brave, influential advocate for diversity and inclusion for women and minorities in the community, workplace and sports. Amna has worked with the Australian Federal Police, is Founder of the Auburn Giants Football Club for women and has sat on...

read more
How to overcome leadership challenges

How to overcome leadership challenges

As you advance in your career, you’ll likely be developing leadership skills across work, teams and client relationships (to name a few!). With leadership comes greater responsibility and bigger challenges. We’ve sourced expert advice on how to tackle workplace...

read more
LinkedIn Interview: Anna O’Dea

LinkedIn Interview: Anna O’Dea

This article was prepared by the PulseAbility team. Dan: Speaking of content publishing, when did you start posting? Anna: I started actively posting for #LeadingLadies and Iceberg Agency back in 2014 when I launched the business. However it’s a team effort, it’s...

read more
#LeadingLadies: Genevieve Day

#LeadingLadies: Genevieve Day

Genevieve Day is Founder and Director of Day Management, one of Melbourne’s first influencer marketing agencies. Originally her side hustle, Gen was working around the clock in her full time PR job while getting her business off the ground. We talk to Gen about what...

read more
Hima Tk: Spearheading Women in STEM

Hima Tk: Spearheading Women in STEM

Hima Tk has had a long and fruitful career in the world of science and technology, working with NASA and establishing her own tech start-up InquiBox. We chat to Hima about her career in STEM and her thoughts on encouraging more girls to get involved in the world of...

read more
Anna and Agency Iceberg’s 2018 Wrap Up

Anna and Agency Iceberg’s 2018 Wrap Up

This year, 2018, has been been a year of significant change for Agency Iceberg, #LeadingLadies and myself. We’ve moved offices to Prahran, I’ve hired a new star recruiter, and welcomed three new people into my PR & marketing team. I’ve also been honoured with...

read more
#LeadingLadies: Katia Santilli and Vera Yan

#LeadingLadies: Katia Santilli and Vera Yan

Childhood friends Katia Santilli and Vera Yan came up with their business idea when catching up after work to take studio fitness classes. Katia’s background was in fashion, and Vera’s in finance, and the two fused their experience to create a fashionable, functional...

read more
#LeadingLadies: Verity Tuck and Hannah Spilva

#LeadingLadies: Verity Tuck and Hannah Spilva

Verity Tuck and Hannah Spilva are co-founders of the fun and cheeky same-day national gifting service, LVLY. The company is a true reflection of the #LeadingLadies themselves, with a major focus on living the brand’s values, a healthy dose of grit and hard work, and...

read more
Behind the scenes of Polished Man 2018

Behind the scenes of Polished Man 2018

Now in its fifth year, ygap’s Polished Man campaign calls on the community to paint a nail blue to raise awareness and funds for children who have suffered from or are at risk of violence. After profiling ygap Campaign Manager Kylie Wallace as a #LeadingLady last...

read more
#LeadingLadies: Aimee Marks

#LeadingLadies: Aimee Marks

Our latest #LeadingLady Aimee Marks started selling organic tampons from the boot of her car a decade ago. Today The TOM Co. has grown to TOM Organic & tooshies by TOM, with organic products that support women throughout their lifecycle; from periods, to...

read more
Bec Brideson: Business with a female lens

Bec Brideson: Business with a female lens

We caught up with #LeadingLady Bec Brideson to learn more about her recent award winning work, her strategies and methodology around female-lens innovation and her thoughts on brands and society rethinking gender. You just won two B&T Women in Media Awards....

read more
#LeadingLadies Event: Achieving Workplace Wellness

#LeadingLadies Event: Achieving Workplace Wellness

This Tuesday, #LeadingLadies hosted a morning of Workplace Wellness with Sage Greenwood from Golden Grind; Bree Pagliuso and Emma Udorovic from Twosix Wellness and our Founder Anna O’Dea. Held at the stunning Greenfields Albert Park, the event featured a panel...

read more
#LeadingLadies: Priya Patel

#LeadingLadies: Priya Patel

Priya Patel has had a stellar 15-year career within two of the world’s leading advertising agencies in the UK. Priya recently moved to Australia where she has been appointed Managing Director of DDB Sydney. Priya attributes her success to finding a workplace that is...

read more
Spotlight on diversity and inclusiveness at EY

Spotlight on diversity and inclusiveness at EY

Can you give us a snapshot of your professional and personal life? Who is Enya Cai? I’m 24 years old and in my professional life I work as the Oceania Diversity and Inclusiveness Coordinator at EY, one of the big four global professional services organisations. Prior...

read more
How to attract and retain the best Talent

How to attract and retain the best Talent

Last Thursday our Founder Anna O’Dea was the keynote speaker at Servcorp’s event on how to attract and retain the best Talent for businesses. Interviewed by Katie Deeker, Anna shared key insights she has developed throughout her extensive recruitment career. Here is a...

read more
#LeadingLadies: Sam Eades, Bec Villanti and Bec Park

#LeadingLadies: Sam Eades, Bec Villanti and Bec Park

Samantha Eades, Bec Villanti and Bec Park are the co-founders of Jonny, a vegan friendly condom brand designed by women for women, to empower people to make healthy choices when it comes to sex. The game changing brand is removing the sexualised stigma around condoms...

read more
The Top 7 Ways to Improve Your LinkedIn Profile

The Top 7 Ways to Improve Your LinkedIn Profile

Since launching in 2003, LinkedIn has been a popular professional networking platform where people can connect, share content and find new career opportunities. A tool used by almost every industry to find and screen talent, it goes without saying that your LinkedIn...

read more
Educating, championing and bridging the gender divide

Educating, championing and bridging the gender divide

Everyone has a part to play, including men, in promoting greater diversity and achieving gender equality in the workplace and society at large. We spoke with Saul from Plan International about his work in gender studies, his current role within the not for profit...

read more
#LeadingLadies: Amanda Place

#LeadingLadies: Amanda Place

Amanda Place recently returned from a Women and Power course at the Harvard Kennedy School in Boston with a refreshed outlook on women, leadership and mentorship. Our latest #LeadingLady started as a cadet in the newsroom and spent nearly 20 years in journalism before...

read more