Tips to progress your PR career
Virtual Elephant recently spoke to me on ways young players could progress their careers in the PR, communications and strategy and creative industries. Here’s a snippet: What sort of advice would you give young media graduates finding it difficult to...
Understanding the value Strategists bring to the table
The key to a successful agency-client relationship is an in-depth understanding of core businesses problems that can be solved through or lead into an integrated advertising or marketing model. Understanding the challenges can create true innovation – leading to new...
The role agencies play in encouraging brands to innovate
How many times have you been told by a client that they are committed to innovation and want you to develop an innovative marketing campaign? Over the past few weeks I have been thinking about ways that brands can actually act on their desire to be ‘innovative’. I...