Understanding the value Strategists bring to the table

Understanding the value Strategists bring to the table

Oct 12, 2015

The key to a successful agency-client relationship is an in-depth understanding of core businesses problems that can be solved through or lead into an integrated advertising or marketing model. Understanding the challenges can create true innovation – leading to new...
The role agencies play in encouraging brands to innovate

The role agencies play in encouraging brands to innovate

Oct 11, 2015

How many times have you been told by a client that they are committed to innovation and want you to develop an innovative marketing campaign? Over the past few weeks I have been thinking about ways that brands can actually act on their desire to be ‘innovative’. I...
Leadership lessons from Australia’s biggest agencies

Leadership lessons from Australia’s biggest agencies

Oct 6, 2015

  At Agency Iceberg, I work with the biggest and best agencies in Australia. I’ve seen every leadership style you could imagine over the years. Here are some of the biggest lessons I’ve learned from some of the industries most impressive players. Omitting...
Ice Cash, Baby!

Ice Cash, Baby!

Sep 20, 2015

Introducing Pierre the Polar Bear – the Banker of Iceberg who delegates the rewards to lucky referrers who send great people our way! Frenchman Pierre is the ultimate gentleman – dishing out $100 VISA Gift Cards to the kind people who refer amazing...
Is it time to rethink digital display?

Is it time to rethink digital display?

Aug 31, 2015

For more than a decade, digital display has been a vital part of any integrated campaign, driving vital traffic to brand’s digital properties. Over the years, growing use of ad and content blockers, and public perception towards online advertising has shifted CTR’s...