Burnout rife in your agency? Read this.
Agency professionals have some of the most stressful jobs in the world, due to their reliance on tight turnarounds, pressure to deliver big results and lots of moving parts. A client facing role means agencies are under increasing pressure to be responsive to breaking...
Tips to progress your PR career
Virtual Elephant recently spoke to me on ways young players could progress their careers in the PR, communications and strategy and creative industries. Here’s a snippet: What sort of advice would you give young media graduates finding it difficult to...
Understanding the value Strategists bring to the table
The key to a successful agency-client relationship is an in-depth understanding of core businesses problems that can be solved through or lead into an integrated advertising or marketing model. Understanding the challenges can create true innovation – leading to new...