For more than a decade, digital display has been a vital part of any integrated campaign, driving vital traffic to brand’s digital properties. Over the years, growing use of ad and content blockers, and public perception towards online advertising has shifted CTR’s...
I love talking to people for a living and helping them land their dream job. I was one of four women asked to share insights on the ways men and women network differently for Womens Agenda. Here’s an excerpt: “Women and colleagues in my industry tend to...
Money certainly plays a role in securing top-level talent. However, the issue in my experience is less about money, and more about how we treat our talent on the way up to senior roles. I spoke to B&T Magazine about the issues facing agencies in Australia...
For the past decade, some agencies have struggled to include digital into their core offering. The core of this issue is not talent, a willingness to put in the necessary hours or clients willing to take the necessary risks (although these can play a factor). The main...
Agency Iceberg is passionate about helping new parents return to the workforce. Raising a family is the responsibility of both men and women, yet women often face a pay cut or reduced salaries to get back into the biz. Agency Iceberg Director Anna O’Dea penned...