How to find the perfect cultural fit

How to find the perfect cultural fit

Going from interview to offer happens very quickly in our industry. Agencies operate at a lightning fast pace and need great people fast. Therefore, it can be tempting to say yes to a job offer quickly so you can hit the ground running without taking the time to make...
About to resign? Do it right.

About to resign? Do it right.

If you’re thinking of kick starting 2016 with a new role – congrats! While you may be excited, it’s important to nail the art of resigning gracefully to ensure your team members and employer is looked after on the way out. Past employers can one day be your...
Burnout rife in your agency? Read this.

Burnout rife in your agency? Read this.

Agency professionals have some of the most stressful jobs in the world, due to their reliance on tight turnarounds, pressure to deliver big results and lots of moving parts. A client facing role means agencies are under increasing pressure to be responsive to breaking...
Tips to progress your PR career

Tips to progress your PR career

  Virtual Elephant recently spoke to me on ways young players could progress their careers in the PR, communications and strategy and creative industries. Here’s a snippet: What sort of advice would you give young media graduates finding it difficult to...
Understanding the value Strategists bring to the table

Understanding the value Strategists bring to the table

The key to a successful agency-client relationship is an in-depth understanding of core businesses problems that can be solved through or lead into an integrated advertising or marketing model. Understanding the challenges can create true innovation – leading to new...