#LeadingLadies: Gemma Hudson

#LeadingLadies: Gemma Hudson

May 29, 2016

Brit Gemma Hudson was a scientist before making the switch to PR. “I loved talking far too much to be limited to microscopes”, she says. It was while backpacking in Australia she started to meet what she describes as “people like me”. Now the National General Manager...
Overworking not uncommon in PR

Overworking not uncommon in PR

May 26, 2016

Georgia Callahan is a friend of Agency Iceberg’s and is starting her career in Public Relations. When the time came to get some tactical insight into the PR industry, she sat down with me to chat about the industry and what students could expect on graduating....
Managing Expectations As A Digital Designer

Managing Expectations As A Digital Designer

May 18, 2016

The life of any digital designer is a balancing act, especially if you work in an agency. Managing expectations with Account Managers and Directors; educating the team and the client on best practices, selling in the value of research and insights; not to mention...
#LeadingLadies: Suzanne Tonks

#LeadingLadies: Suzanne Tonks

May 3, 2016

At age 19, Suzanne Tonks boldly called the Director of a NYC based agency, announcing she was an Aussie studying PR and they could expect her in three months. “The woman on the other line of the phone laughed at me, thinking I was joking”, says Suzanne, now the...
How to: work with agencies as a freelancer

How to: work with agencies as a freelancer

Apr 26, 2016

As a freelancer, Agencies are often your biggest client. Retaining the relationship with some of the world’s biggest brands; the more you can work collaboratively with agencies who do good work, the more likely you’ll be able to work on campaigns that you love and...