Word of Mouth Marketing: Why haven’t we nailed it?
Research tells us 92% of consumers believe recommendations from friends and family over all other forms of advertising. In an AMA survey, 64% of marketing executives indicated they believed word of mouth (WOM) is the most effective marketing tactic. Yet only 6%...
Agencies working for Social Good
To what extent do agencies have a responsibility in combating social issues? Agencies have such creative talent sitting in their offices that it’s unsurprising a great spark of an idea such as online cyberbullying tool Reword was conjured by a team at Leo Burnett. The...
#LeadingLadies: Ally Watson
Ally Watson’s story is like something out of a rags to riches movie. Raised in working class Scotland with a single parent and a big family, she pursued her dream of becoming an artist, only to be rejected from art school twice in two years. Now based in Melbourne,...