Apply Design Thinking to Problem Solve Your Life
We first met Amelia Schmidt when she was speaking at a UX event on ‘Why everyone should be a Designer.’ She is a UX Engineer at Clover and co-founder of Estimate Work, General Assembly instructor, speaker and urban gardening enthusiast who writes blogs in her spare...
Word of Mouth Marketing: Why haven’t we nailed it?
Research tells us 92% of consumers believe recommendations from friends and family over all other forms of advertising. In an AMA survey, 64% of marketing executives indicated they believed word of mouth (WOM) is the most effective marketing tactic. Yet only 6%...
Agencies working for Social Good
To what extent do agencies have a responsibility in combating social issues? Agencies have such creative talent sitting in their offices that it’s unsurprising a great spark of an idea such as online cyberbullying tool Reword was conjured by a team at Leo Burnett. The...