Since launching in 2003, LinkedIn has been a popular professional networking platform where people can connect, share content and find new career opportunities. A tool used by almost every industry to find and screen talent, it goes without saying that your LinkedIn profile matters. Here are our top tips on how to make yours stand out.
Professional imagery
Your image is one of the first things employers will see on your profile, so make sure that a) you have one and b) it’s presentable. Without a photo, you’re less searchable and approachable. Make sure the picture is clear, simple and professional – #noselfies.
Keeping it current
With so many social networks these days, it can be easy to forget to keep all your profiles updated. Make sure all of your profile information is current including your job title, employment history and location. This will make you more searchable to relevant potential contacts.
Well-networked
Be picky about your network. It might be tempting to accept anyone and everyone, but this will dilute your feed and make it harder to find relevant opportunities. Having said that, make sure to send a connection request people you have met or industry-related professionals, to build your network authentically.
As recommended by
Make sure to use LinkedIn’s Recommendations and Endorsement features – these enable people to give a professional recommendation or endorsements for skills. A recommendation may take slightly longer, however a short paragraph explaining what you did well in a role and why you add value to a team can really help you stand out from others in a similar field to you. Whether it’s from your managers, colleagues or clients, ask your connections to endorse you for relevant skills (Leadership, Teamwork, Adobe Photoshop, etc.) and remember to repay the favour. It’s simple and effective.
Is that relevant?
Recruiters and potential employers are likely to be screening hundreds, if not thousands, of candidates – so don’t make them scroll for hours. As you move forward in your career, you’ll find that your first job becomes less relevant. Only keep employment history that is relevant to your current job title. Your Maccas job doesn’t need to be included!
See attached
In a crowded space, adding your own content and examples of your work can also make you stand out to future employers. Include relevant presentations, articles or videos you’ve worked on. These real-life examples will improve your credibility, and give those scanning your profile a better sense of your skills.
Spelling bee
As with anything professional, make sure everything is spelt correctly and formatted clearly. Typos and incorrect grammar are an instant red flag for recruiters, potential employers, and pretty much anyone looking at your profile. If it helps, ask a friend or family member to look over your profile to spot any potential typos!
Building your LinkedIn profile may seem intimidating at first, but as with most social networks, the more you engage, the more you get out of it. The most important thing to remember is that your profile is like a resume, so treat it like one and be professional. Beyond that, get involved – connect with people in your industry, follow thought leaders you admire and share content you think is relevant. Don’t be afraid to reach out either, you wouldn’t be the first person to score a job through a humble LinkedIn message! You never know what doors might open.
Image by Courtney King.
