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Agency Iceberg

SYD PR GAD (Liquor, Sport, Retail, Tech)

Group Account Director with 12+ years’ experience leading earned-first integrated campaigns for global brands including Amazon, Nike, American Express and eBay. This super Talent has built a reputation for connecting creative PR with commercial outcomes – driving revenue growth, brand salience and cultural impact through earned-first strategies. Experienced in leading multi-disciplinary teams, managing million-dollar portfolios and advising CMO-level clients, our TOTW is currently focussed on leveraging AI and workflow innovation to streamline agency operations and unlock more time for strategic thinking and creative problem solving.

Available: Available now (Open to PERM & Freelance)
Location: Sydney
Experience: 12+ years
Specialities: Innovation & AI Integration, Earned Media, Business Strategy and Transformation, Multi-channel orchestration across earned, paid and owned, Talent, influencer and partnership strategies
Areas worked in: Liquor, Sport, Retail, Tech
Salary: $180k-$200k+

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