Senior communications and earned media specialist with 10+ years of experience delivering major brand launches, high-profile campaigns and reputation management for some of the world’s most recognised brands. She’s led media relations for major casino brands, helped launch international airlines into Sydney, developed executive media campaigns for tech companies, on top of nailing Super Bowl activations for bubbly drinks brands! She combines strong Australian media relationships with strategic counsel and commercial thinking, while currently leading client conversations on changing newsroom dynamics, AI-driven visibility and discoverability, and how to measure earned media impact.
Available: 2 weeks
Location: Sydney
Experience: 10 years
Specialities: Media relations, earned media strategy, proactive media outreach, broadcast and national press coverage, launch campaigns, market entry strategy, on-site media interview management, spokesperson preparation, white paper development, stakeholder collaboration, thought leadership, trade and business media engagement, executive interview placement, story development
Areas worked in: Food, Tech, Tourism
Salary: $120k-$130k FTE