A full-stack paid media and performance marketing specialist with 14+ years in digital marketing and particular depth in human digital behaviour, data tracking, attribution and digital acquisition. They’ve managed acquisition for brands with media budgets from $5K to $1M+, working hands-on across SEM, paid social, GEO/AIO and the broader paid media ecosystem. Paid media is only part of the picture. They’re equally at home in the measurement ecosystem, from GA4, GTM, pixels, tags, triggers and data layers to conversion tracking, CRM integrations and cross-channel attribution. They love understanding how the whole system connects, from first impression through to lead quality, pipeline and revenue, and fixing the gaps when it doesn’t.
Available: 4 weeks
Location: Melbourne
Experience: 14 years
Specialities: SaaS, agency and in-house environments, acquisition analysis, growth gap identification, cross-team collaboration, AI, automation, agent-based workflows, AI-assisted analysis and reporting, marketing operations, human-led decision-making
Areas worked in: Tech, Fitness
Salary: $120k-130k