Senior content and digital experience leader who builds content ecosystems, not just pages — turning content channels into measurable business drivers. 15+ years shaping enterprise content strategy, digital experiences and transformation across telecommunications, retail, eCommerce and government. Combines content strategy, SEO, technical SEO, information architecture, UX, analytics, storytelling, governance and AI-enabled workflows to improve discoverability, engagement, conversion and customer experience. Experienced across 3,000+ page digital ecosystems and large-scale migrations — building the strategy, embedding the governance, and taking teams with her.
Available: 1 week
Location: Melbourne
Experience: 15 years
Specialities: Enterprise Content Strategy · UX & Information Architecture · Site Migration & Platform Transformation · Content Governance · SEO & Technical SEO · Website Content Production & CMS Publishing · Multi-Channel Campaign Planning · Data & Behavioural Analytics · Strategic Roadmapping · Stakeholder & Agency Management · Cross-Functional Leadership
Areas worked in: Car, Travel, Tech
Salary: $130k-$140k