A performance marketing specialist with 5 years’ experience who owns strategy end to end and turns it into serious ecommerce growth. They’ve led performance marketing across a portfolio of retail brands, managing channel performance across search, shopping, Performance Max, paid social, affiliates and SEO, and driving major gains in revenue and return on ad spend through a full restructure of the digital presence. Commercially sharp, they own forecasting and budget planning, allocating spend across the channel mix for maximum efficiency. Working closely with CRM and brand teams, they build automated email flows to retain customers, re-engage past shoppers and acquire new ones.
Available: 4 weeks
Location: Melbourne
Experience: 5 years
Specialities: A natural mentor, they also coach marketing coordinators across campaign execution and performance initiatives
Areas worked in: Retail, E-Commerce
Salary: $120k