Pragmatic, creative and customer-first Group Account Director with 18+ years’ omni-channel and retail experience across paid, owned and earned channels, this Talent has led cross-disciplinary teams and large client portfolios, currently specialising in automotive and energy bringing an integrated, insight-driven approach to brand and retail marketing. His focus on cultural relevance, earned attention and measurable commercial outcomes, not just impressions is real. Known for building high performing, cross-functional teams grounded in clarity, collaboration and creative ambition.