A senior brand, PR and communications leader with 15+ years spent building brands, shaping reputation and crafting integrated campaigns that connect with consumers and culture. Her career spans consumer, lifestyle, hospitality, entertainment, media and professional services brands, with deep expertise across earned media, brand strategy, events and activations, partnerships, influencer engagement, executive communications and issues management. She’s launched major brands and destinations, led high-performing teams, and consistently turned business priorities into stories, campaigns and experiences that people actually want to engage with. Equally at home setting strategy in the boardroom or rolling up her sleeves to deliver, she brings a sharp instinct for storytelling, brand and cultural relevance.
Available: 4 weeks
Location: Melbourne
Experience: 15 years
Specialities: PR & Earned Media • Communications Strategy • Brand Strategy & Positioning • Reputation & Issues Management • Consumer Brand Communications • Events & Experiential Activations • Integrated Marketing Campaigns • Media & Influencer Relations
Areas worked in: Entertainment, Water, Lifestyle, F&B
Salary: $220k