Has worked at Betfair for the past four years where the Talent has grown AFL Acquisition by 37%. By optimising the conversion funnel, and testing new media search and social strategies, plus leading relationships with adtech partners (Google, Meta, TTD, etc) to maximise media performance, he continues to elevate the brand via core planning, activation, optimisation and reporting.
Before this he was at MediaMath, delivering data-driven media-buying solutions to brands and agencies in Melbourne. Here he focused on business outcomes and implemented roadmaps of programmatic advertising adoption with clients such as Dan Murphy’s where he improved ROI by 23% through media efficiencies.
Available: 4 weeks
Location: Melbourne
Experience: 15+ years
Specialties: Integrated media, SEO, SEM
Areas worked in: Retail, FMCG, wagering, finance, and tourism
Salary: $150k+