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Agency Iceberg

MELB Campaign Lead (CRM/Lifecycle)

Commercial Marketer with global tech agency experience managing integrated campaigns and customer journeys end-to-end, blending insight, creativity and data to drive real engagement and measurable outcomes. Most recently as Campaign Manager at Digitas (Publicis Groupe) London, led six flagship Samsung UK product launches, contributing to a 42% YoY increase in orders. Turned behavioural data into next-best-action personalisation strategies generating 9.5K incremental orders, and drove standout loyalty engagement (43% open rate, 3.8% CTR) on Samsung Rewards. A trusted client partner — 9.2/10 satisfaction score — with a track record of mentoring junior talent while delivering high-performing campaigns.

Available: Now
Experience: 7 years
Location: Melbourne
Specialties: CRM and Automation, Data and Analytics, Email Marketing, Digital Advertising, Content, Creative, Project Management
Industry: Consumer, Tech, Software Publishing
Salary: $120k-$140k

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