Is “Fractional” the New Career Buzzword?

Is “Fractional” the New Career Buzzword?

Something’s shifting in agency land — and it’s not just another rebrand or pitch frenzy. Over the past few months, we’ve watched a noticeable wave roll through PR and marketing circles: top-tier talent is actively chasing “fractional” roles. Not as a...
Gen Z in the Workforce

Gen Z in the Workforce

Generation Z, also known as Gen Z, refers to the population born between the mid-1990s and the early 2010s. Bringing their unique perspectives, tech-savvy skills, values, and expectations, they are rapidly changing the workplace culture.  Often referred to as the...
How Do I Effectively Transition From Friend to Manager?

How Do I Effectively Transition From Friend to Manager?

A vent over a coffee is a pastime across industries for a reason. There’s plenty of studies researching the benefits of work friends, but it’s a no-brainer that you end up at the cafe together. Five days a week gives you a lot of time to make friends and plenty of...