Is Using ChatGPT Plagiarism in PR or Anywhere?

Is Using ChatGPT Plagiarism in PR or Anywhere?

Here at Agency Iceberg, we have had many discussions with PR Talent recently about the hot topic of whether it’s okay, from a PR perspective, to use ChatGPT to write media releases and put your name on the work. As you can see below, from almost 400 votes, ‘No’ seems...
Email Etiquette: Hit Send at your Peril

Email Etiquette: Hit Send at your Peril

Not everyone can write a precise business email. It’s a total craft that takes practice, drafts, structure, tone, and time to perfect. Not sure how to tap one out? Research it, learn from the best in the room, and model your email based on their style. The manner is...
PIPped at the Post: Perfect your Performance Improvement Plan

PIPped at the Post: Perfect your Performance Improvement Plan

Implementing a Performance Improvement Plan (PIP) can be a delicate process, and several common mistakes can undermine its effectiveness. Also, it’s never the same for any employee with varied situations coming into play. Hopefully, your next PIP isn’t as severe as...
What are you Prepared to Sacrifice for the Job you Love?

What are you Prepared to Sacrifice for the Job you Love?

Cathy Anderson, Senior Editor with LinkedIn News Australia has penned an interesting thought piece on what we are prepared to sacrifice monetarily and in the mind for the job we love. The idea is based on athletes selected for the Paris Olympic and Paralympic Games...
What Makes a Good Leader Great?

What Makes a Good Leader Great?

We were intrigued by WPP’s ANZ president Rose Herceg’s recent video yarn with Dan Krigstein about what it takes to be a great leader; both from the leader and disciple perspective. The daughter of Croatian immigrants, Rose is one of the top leaders in the Australian...