GenAI: Redefining, Not Replacing Jobs

GenAI: Redefining, Not Replacing Jobs

The narrative around AI often focuses on job loss, but in the short- to medium-term, AI will play a more transformative role by enhancing, rather than eliminating, human work. AI is rapidly advancing, so many roles will be redesigned to include new responsibilities,...
Is Using ChatGPT Plagiarism in PR or Anywhere?

Is Using ChatGPT Plagiarism in PR or Anywhere?

Here at Agency Iceberg, we have had many discussions with PR Talent recently about the hot topic of whether it’s okay, from a PR perspective, to use ChatGPT to write media releases and put your name on the work. As you can see below, from almost 400 votes, ‘No’ seems...
AI in the Workplace

AI in the Workplace

Artificial Intelligence (AI) is rapidly changing the workplace landscape. From chatbots to robots, the workplace has come a long way in the last few years. New technologies always bring uncertainty, worry and excitement. Like the Industrial Revolution of the 1800s,...