- Promo, Shopper & Activations marketing
- FT or part-time available
- Consumer beverage, retail clients
We’re searching for an exceptional Shopper Marketing Strategist to join one of Melbourne’s favourite full-service agencies!
Based in Melbourne, this role sits within a mix of brand and shopper strategy – a space where long-term brand building meets the immediate motivations of the shopper journey. If you thrive on merging strategic thinking with actionable insights and have expertise (ideal!) in experiential, field, activations or shopper marketing, WE WANT YOU!
THE OPPORTUNITY
- Shape insight-led strategies that address both brand equity and shopper engagement, aligning brand storytelling with the practicalities of purchase behaviour
- Work as a strategic lead, working directly with the client service teams and supporting the MD
- Drive multi-channel solutions that resonate across the brand activation spectrum
- Use a blend of data-driven analysis and cultural intelligence to create strategies that inspire creative teams and deliver measurable results for consumer/retail clients
- Foster a culture of innovation within the team, sharing best practices and inspiring others to think dynamically about brand and shopper intersections.
YOU
- Currently work in an agency side role within the retail, FMCG or beverage client sectors Describe yourself as a hybrid thinker and have the ability to bridge brand vision with the immediacy of shopper needs, crafting strategies that spark both emotional connection and action
- Understand the importance of building stakeholder relationships
- Have confidence in presenting ideas, concepts and insights
- Are results driven!
- Live in Melbourne and ideally, have full working rights
- Describe yourself as a marketing enthusiast who has an interest in shopper, activations or experiential marketing
- At least 4-6+ years (recent) experience within a marketing or events agency environment
- Working knowledge of marketing disciplines
- Describe yourself as a strategic thinker
- Excellent decision-making and problem-solving skills and prompt responses to changing situations
- More info via anna@agencyiceberg.com.au