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Agency Iceberg

SYD Marketing Lead (Entertainment)

Senior marketing leader with deep experience across brand strategy, content marketing, customer growth and go to market planning for high profile media, entertainment and subscription businesses. Experienced in leading integrated campaigns across creative, PR, media, social, product and customer channels, with a strong track record in shaping brand position, building audience demand and working with senior stakeholders in complex, fast moving consumer environments.

Available: 2 weeks
Location: Sydney
Experience: 17 years
Specialities: Leading integrated GTM planning across brand, PR, social, media, creative and customer channels • Developing brand and content strategies using consumer insight, audience behaviour and commercial priorities to drive stronger campaign performance and brand salience • Content launches and commercial trading priorities
Areas worked in: TV, Media
Salary: $150k

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