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Agency Iceberg

SYD Content Lead (Wellness, Lifestyle, Retail)

Creative and commercially minded marketer with 8+ years of experience across wellness, lifestyle, retail and consumer brands. Experienced in building integrated campaigns across content, creator partnerships, paid media, email marketing and live events. Has led content, social and growth marketing for wellness and lifestyle businesses, working directly with a well-known founder and executive leadership to scale audience growth, creator partnerships, product launches and national live events. Strong experience on both sides of creator marketing: producing content as a creator, while also developing influencer strategies, writing briefs, managing partnerships and scaling high-performing creator and celebrity campaigns for brands.

Available: 2 weeks
Location: Sydney
Experience: 8 years
Specialities: Social Growth • Content Strategy • Creator Partnerships • Affiliate Marketing • Influencer Marketing • Digital Strategy •Growth Marketing • Paid Creative • Meta Ads • Social Media Strategy • Brand Campaigns • EDM / Klaviyo • Shopify • Reporting & Analytics • Event Marketing • Creative Direction • AI Workflows (ChatGPT, Claude, Gemini) • AI Content & Creative Platforms (Cuttable, Canva AI, CapCut AI)
Areas worked in: Wellness, Lifestyle, Retail
Salary: $110k-$120k

 

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