Head of Digital with 15 years across global holding-company networks and independent agencies, spanning brand and performance across programmatic, search, social, connected TV, digital out-of-home, audio, retail media and affiliates. Has built and led teams of up to 12 with P&L responsibility, developing agency digital offerings from strategy through to in-house execution and growing digital income tenfold. Deep expertise in ecommerce and retail media across homewares, electronics, apparel, swimwear, fragrance, furniture and lifestyle merchandise. Now founding a premium menswear label, building its direct-to-consumer launch model end to end. Most recently applied AI to agency operations so teams spend their time on strategy rather than ad ops, with every plan accountable to measurable outcomes. MBA-qualified.
Available: 2 weeks
Location: Sydney
Experience: 15 years
Specialities: Programmatic, search, social, video & display • Connected TV, pDOOH, audio streaming • Retail media & ecommerce strategy • Affiliate, content & influencer • Email & CRM, demand generation • Omnichannel & effective-attention planning
Areas worked in: Retail, Health, Fashion
Salary: $160k-$180k