Hands-on marketing lead with six-plus years building and scaling marketing for UK start-ups, D2C and FMCG brands, now based in Melbourne. This Talent steps in fast, finds the channels that move the numbers, and run them herself: paid social, organic, email/CRM and influencer: then leave behind the KPIs, calendars and reporting a team can keep running. As first marketing hire at Butter & Crust, she grew active subscribers 2.5× in six months with Meta CAC held under £18, and produced the investor deck that helped secure £500k in Series B funding. Most recently she built Vizzy’s organic social and first paid acquisition campaigns from zero. Proven across contract, fractional and embedded engagements, from three-month briefs to full-function builds.
Available: Now, Available immediately for contract and fixed-term roles · Australian working rights (subclass 417); Skilled Nominated visa (subclass 190) in progress
Location: Melbourne
Experience: 6 years
Specialities: Growth strategy: channel mapping, costed plans, KPIs and reporting to founders, boards and investors. Paid social: Meta campaign management, dynamic creative testing, location targeting, CAC control. Lifecycle & CRM: welcome, re-engagement and subscription flows; B2B and B2C newsletters. Content & brand: organic social, short-form video, shoot direction, influencer and talent management. Web & e-commerce: landing-page testing, SEO content, website development, TikTok Shop. Tools: Meta Ads Manager, Sprout Social, Klaviyo, Constant Contact, Shopify, Notion
Areas worked in: E-Commerce, Retail
Salary: $120k