25 years in brand, advertising and packaging agencies has taught this super Talent plenty across the journey. For her, it’s the intersection of creative ambition, commercial reality, and the customer insights, particularly the emotional drivers, that lead to differentiation and effectiveness. Her experience spans some of Australia’s most complex and interesting categories – financial services, energy, FMCG, higher education, telco, and more – leading accounts, teams and P&Ls at independent agencies with full accountability across commercial, creative and operational outcomes. That experience also gives her a rare perspective on creative capability – what it looks like when it works, and how to get the most out of it.
Available: 4 weeks
Location: Melbourne
Experience: 25 years
Specialities: Creative Effectiveness & Measurement Committed to understanding what works and why – applying consumer insights, effectiveness data and commercial rigour to evaluate creative output and inform better decisions, Talent Development & Mentoring
Areas worked in: Financial services, energy, FMCG, higher education, telco
Salary: $220k