With over 20 years’ experience across FMCG, fashion, retail, and lifestyle brands, this Talent is an end-to-end marketing leader spanning brand strategy, integrated campaigns and retail experience, driving both cultural relevance and commercial growth. From leading full-funnel marketing across multi-channel environments, owning strategy, budgets and execution to deliver cohesive, high-impact campaigns across PR, social, retail, VM and digital, she’s super passionate about brand building and creating work that connects with customers and drives growth.
Available: 4 weeks
Location: Melbourne
Experience: 20+ years
Specialities: Ecosystem legend, integrating campaigns, NPD launches and always-on storytelling across all brands, leading multi-channel strategy across paid, owned and earned channels, spanning social, PR and e-commerce to deliver cohesive, high-performing brand experiences, PR strategy including brand activations, events, influencer partnerships and large-scale sampling, programs
Areas worked in: Retail, Drink, FMCG, Fashion, Retail, Lifestyle
Salary: $150k