A hybrid creative and analytical thinker with a track record in the strategic development of channel and platform thinking; developing digital ecosystems that support business objectives and improve the impact and return of marcomms investments. They are passionate about re-engineering brands for relevance, viewing digital acceleration as the key enabler to customer-first brand experiences, with a focus on personalisation and brands’ ability to innovate a better tomorrow.
Available: 4 weeks
Experience: 8 + years
Specialties: Leadership, integrated marketing programs, CRM, stakeholder management & engagement, mapping customer journeys, social media & content strategy, influencer strategy, content partnerships, budget planning & forecasting, creative briefs & campaigns, global channel strategy, strategic partnerships, community strategy & outreach, social listening, crisis communications and activations
Areas worked in: Consumer tech, retail, luxury, tourism, fashion