Reporting into the Brand Engagement Director this role is focussed on executing paid social advertising for clients. You will be responsible for executing the strategy agreed between the agency and clients, following up on booking, tracking and performance of campaigns.
You are also responsible for reporting, live optimisations and future recommendations.
- Implement and execute all social media advertising
- Translate the media plan and strategy into a live campaign within ‘Manager’
- Breakdown /create audience segments for appropriate targeting
- Manage Facebook pixel implementation/management
- Manage databases for Website Custom Audiences and optimise use of these
- Ensure the best outcome and ROI for our clients
- Experience working within Paid Social (agency preference)
- Proficient with numbers/data for reporting
- Strong budget management/allocation skills
- Strong lateral and commercial thinking
- Deadline driven
- Strong verbal and written communication skills
- Commitment to ensuring quality output