The AI Guide to LinkedIn Etiquette

The AI Guide to LinkedIn Etiquette

Like all social platforms, LinkedIn has its own set of unique style conventions and social rules. In this article, we run through some of the key points of LinkedIn etiquette to help you grow your professional presence and personal brand. 1. LinkedIn is many things,...
#LEADINGLADIES: Megan Quinn

#LEADINGLADIES: Megan Quinn

Megan Quinn dropped out of university twice, refused to learn how to design on a computer, and felt the ecommerce space in the late 90’s was ugly. Interestingly, it’s the thinking behind these decisions which contributed to Megan’s success in...
Balancing Act: Kicking Career Goals with an Invisible Disability

Balancing Act: Kicking Career Goals with an Invisible Disability

  Julia Macerola is a high achieving, millennial hustler who went straight from university into a job at #LeadingLady Jo Scard’s Fifty Acres. She also has ulcerative colitis, a sometimes debilitating chronic health condition. Now a Senior Account Executive and...
The future of brand transparency

The future of brand transparency

2017 was a year as brutal as they come, where no brand (or person) was safe from the public eye. Like an iceberg, what you see is only the beginning. So, what can we expect from the year that follows? A ‘new day on the horizon’, as promised by Oprah herself? Or more...
How to excel in SEO: An industry that disrupts itself daily

How to excel in SEO: An industry that disrupts itself daily

Simon Mathonnet used to be a professional gamer who used his competitive and digital know-how to foray into digital marketing for startups across France, New York and Melbourne. Armed with a Master’s Degree in Digital Marketing, his role title now reads Head of...
Tackling Unpaid UX Internships

Tackling Unpaid UX Internships

Is an unpaid internship to undertake necessary when establishing your UX career? In industries which are in massive demand such as UX, fortune favours only a small group of senior UX employees, those of which who always seem to be in demand. With such strong demand...