Ice Cash, Baby!
Introducing Pierre the Polar Bear - the Banker of Iceberg who delegates the rewards to lucky referrers who send great people our way!
Frenchman Pierre is the ultimate gentleman - dishing out $100 VISA ...
Is it time to rethink digital display?
For more than a decade, digital display has been a vital part of any integrated campaign, driving vital traffic to brand’s digital properties.
Over the years, growing use of ad and content blockers, ...
How to network authentically
I love talking to people for a living and helping them land their dream job.
I was one of four women asked to share insights on the ways men and women network differently for Womens Agenda. Here's ...
It’s not all about the money
Money certainly plays a role in securing top-level talent. However, the issue in my experience is less about money, and more about how we treat our talent on the way up to senior roles. I spoke to B&T ...
Digital integration needs collaboration, not isolation
For the past decade, some agencies have struggled to include digital into their core offering. The core of this issue is not talent, a willingness to put in the necessary hours or clients willing to take ...
Mothers are more efficient – so why are they cheaper?
Agency Iceberg is passionate about helping new parents return to the workforce. Raising a family is the responsibility of both men and women, yet women often face a pay cut or reduced salaries to get ...
Why Cultural Fit is So Important
If skills were all that mattered, the process of filling an open position would be simple. Candidates would be given a series of exercises to measure their skills, and those who scored highest would be ...
Lessons agencies learn from PR experts
Public Relations is often considered a dark craft. You won't know a PR has been involved if they’ve doing their job well.
To be successful in Public Relations you need to be able to communicate quickly, ...
Should You Go Freelance?
Ever day dreamed about throwing away the day job and living a life of freelancing, coffee dates, long lunches and three-day working weeks?
The reality is that freelancing can be a tough gig. You have ...